During my time at HIDEit Mounts, I completed a comprehensive overhaul of their social media strategy, which initially lacked direction. Over the span of four years, I meticulously transformed their organic social media presence, resulting in substantial growth and engagement. In my role, I assumed responsibility for every facet of the process, from strategic planning and video production to editing, copywriting, publication, and analysis.

Over time, I assumed the responsibility for content creation, developing content for various social media platforms and creating other content needed by the marketing team, such as ad, website and email design. I also oversaw and maintained the influencer program, growing it to encompass more than 120 influencers.

Upon my arrival at HIDEit Mounts, their content predominantly consisted of customer review images. However, recognizing the increasing popularity of video content, I initiated a strategic shift towards prioritizing video, complemented by a heightened frequency across all platforms.

Navigating the diverse interests of HIDEit Mounts' audience posed a unique challenge, as it encompassed three distinct different demographics: gamers, tech enthusiasts, and sports fans. Despite this unique challenge, I successfully crafted captivating content that resonated with each target audience.