Led comprehensive digital strategy for Jackpot Slot Spot, overseeing social media presence, website development, strategic partnerships, and event coordination. Created and executed customized content strategies across multiple platforms including YouTube, Instagram, Facebook, and TikTok, with a focus on high-limit slot play and casino entertainment. Developed and maintained consistent brand messaging while optimizing for each platform's unique requirements and audience engagement patterns. Managed the complete technical infrastructure, including website development with e-commerce integration, ensuring seamless user experience and brand cohesion. Implemented standardized workflows for content creation, optimization, and distribution, while establishing best practices for community engagement and partnership management. Coordinated with casino properties and gaming manufacturers to create exclusive content opportunities and maintain industry relationships.

The role required balancing technical expertise with creative content strategy, particularly within the specific guidelines of casino gaming content. This included developing SEO strategies tailored for gaming content, managing live stream events, and creating engagement protocols that align with industry standards. Established comprehensive systems for tracking performance metrics across all platforms, using data-driven insights to continuously refine and improve digital strategy.