Shadow Ranch Vineyard

Social Media Strategy + Content Creation

01 — Project Details

For this project, the objective is to create engaging content that resonates with Shadow Ranch Vineyard’s target audience and customers, while strengthening their presence on Facebook & Instagram. The scope includes developing two image posts every week along with one engaging reel. The content aims to showcase the winery’s offerings, highlight special events, and promote products in an authentic and visually appealing manner. My approach is to focus on highlighting the experiences they offer consumers, the breathtaking beauty of the vineyards and the meticulous craftsmanship behind each bottle.

To achieve this, I did a deep dive into the content strategy. Through careful curation and storytelling, each image post highlighted the diverse range of wines while conveying the rich history and passion embedded in every bottle.

For the reels, I crafted a dynamic blend of behind-the-scenes footage showcasing the winemaking and food-making process, clips of the beautiful vineyard views, and lively snippets from their vibrant events. This multimedia approach captivated viewers, inviting them to be part of the Shadow Ranch experience.

Ultimately, by infusing creativity, authenticity, and strategic intent into each piece of visual content, we not only enhanced Shadow Ranch Vineyard's social media presence but also build a more personal relationship with their audience, driving increased brand loyalty and advocacy.

02 — What I Implemented

✸ Created a dynamic and consistent social media plan encompassing content calendars and engaging social posts.

✸ Crafted compelling storytelling narratives to highlight the winery's diverse range of wines, beautiful views, and events.

✸ Produced captivating visual content by photographing, filming, and editing social media posts to elevate online presence.

✸ Developed a multimedia approach to captivate followers and invite them to be part of the customer experience.

✸ Implemented a strategic shift towards prioritizing video content in response to emerging trends, resulting in a more dynamic and engaging content strategy.

✸ Optimized content timing and frequency based on strategic scheduling and audience insights analysis.

✸ Continuously refined the content strategy to ensure relevance and resonance with Shadow Ranch Vineyard's target demographic.

✸ Strengthened the winery's social media presence, fostering a more personal relationship with the audience to drive increased brand loyalty and advocacy.

✸ Produced engaging reels featuring behind-the-scenes footage of winemaking and food production processes, scenic vineyard views, and vibrant event snippets.